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Archive for May, 2009

Tata Nano : melting perception, not ice cream

The Bajaj Chetak remains a symbol of Indian middle class aspirations. In the absence of adequate public transportation services the two stroke scooter remained an affordable way of transport for decades. A similar sentiment seems to have inspired Ratan Tata to create the vision for the Tata Nano. The Tata Nano, the worlds cheapest production [...]